Want to Start a Podcast?

Podcast listenership continues to grow tremendously every year. According to Edison Research, 40% of Americans aged 12+ say they have listened to a podcast in 2017 while 24% say they have listened to one in the past month, up from 21% one year prior.

What this means for you as a business owner is that learning how to start a podcast is something you should consider to reach this expanding audience and grow your business through content marketing.

You don’t need to be a very technical person nor does it require a lot of money to learn how to start a podcast. This guide will be your A-Z, step-by-step walkthrough on how to get started with audio podcasting and why you should create a podcast. We’ll cover everything from the very technical to the abstract podcasting concepts.

How to start a podcast

To start a podcast, at a bare minimum, you need to:

1. Come up with a concept (a topic, name, format and target length for each episode).
2. Design artwork and write a description to “brand” your podcast.
3. Record and edit your audio files (such as .MP3s). A microphone is recommended (more on equipment later).
4. Find a place to host them (such as a file host that specializes in podcast hosting, like Libsyn or Podbean).
5. Syndicate these audio files into what’s called an “RSS feed” so that they can be distributed through iTunes as well as downloaded or streamed on any device on-demand.

As the iTunes marketplace swells over 550,000 podcasts and as Spotify takes serious interest in podcasting, a lot of people are working on making podcasts discoverable. On the other hand, aspiring podcasters are looking for podcast ideas to start their podcasts.

If you have any podcast topic on your mind, forget it for a moment. As people, we see and have opinions on a lot of things around us. And, we have a lot of questions too.

For example, I believe that people who get lost chasing careers and money, should take time to do something they are interested in…perhaps practice a hobby or play a sport.

I also have so many questions about how people who are super successful manage to keep their health and family goals intact.